Is your enterprise or organization ready for innovations? This test will give you an indication. The test goes through important strategic, cultural and operational issues. By taking the test you will get inspiration for management measures that might fit your organization.

The test is for tourism firms and businesses of all sizes. It can also be used by semi-public or public organizations. You might find some questions less relevant for your organization. Just tag them as “not relevant” and they will be excluded from the final score.

When you have performed the test, the scores will be caluculated for you. Advice is given according to your particular score.

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This test was developed in collaboration with Prof. Jon Sundbo of Roskilde University. Please see “Innovationstendenser i dansk turisme”, Jensen, C.F. Mattsson, J. and Sundbo, J. (Roskilde University 2001)