| They tell friends "real time" while travelling - about travel experience (in texts, photos, videos, audios) | | |
| They find the cheapest or the best services | | |
| They blog about travel experiences after they return back home | | |
| They plan their trips by using other peoples experience, advice, input | | |
| They review and rate destinations, hotels, tour operators, attractions etc. | | |
| They give real time feedback to service providers | | |
| They negotiate prices/bid on tourism services | | |
| They find micro-offers | | |
| They vote on contributions that they like | | |
| They get access to exclusive services | | |
| They get discounts | | |
| They seek/offer help from/to other tourists in case of emergency | | |
| They share tourism related facilities (transportation, accommodation etc) | | |
| They participate in games and competitions | | |